Monetize every scan in your store
Every time a customer scans a product — at price checkers, kiosks, or assisted service points — a measurable advertising opportunity is triggered in real time.
- In-store installation
- No buildout
- Brand billing model
- Per scan
- 01
Scan
Customer scans a product at a price checker, kiosk, or assisted service point.
- 02
Real-time selection
The system identifies SKU or category and evaluates eligible campaigns.
- 03
Ad delivery
An ad related to the scanned product is displayed.
- 04
Logging and analytics
Every event is recorded for reporting and billing.
Activated at any in-store scan point: price checkers, kiosks, or assisted stations.
What is Retail Media Intelligence?
Retail Media Intelligence (RMI) is a scan-activated in-store retail media platform for supermarkets across Latin America. It turns price checkers, kiosks, and assisted service points into measurable ad inventory with real-time contextual selection and per-event logging.
- Activation by real product scan (SKU or category)
- Deployment on price checkers, kiosks, and assisted stations
- Operations in Mexico, Colombia, Panama, El Salvador, Costa Rica, Dominican Republic, Argentina, Peru, Chile, and Guatemala
Why are in-store scans an unmonetized opportunity?
Every price check is an active moment when the customer is evaluating a product. Most retailers do not monetize that decision point.
- 01 ·
Price checkers
Today they only show product information to the customer.
- 02 ·
In-store screens
They run as passive loops with no connection to the product being evaluated.
- 03 ·
Evaluation moment
Brands want presence exactly when the customer is evaluating a product.
- 04 ·
Ad inventory
Every scan point can become measurable impressions.
Why is RMI not digital signage?
The difference is not the screen. It is what activates it and how it is monetized.
Traditional model
Digital signage
Loop content
Repetitive playback with no event-based activation.
No product connection
The message does not respond to the customer's real context.
Hard to measure per event
No clear traceability between interaction and exposure.
Visual presence only
Generates visibility, not revenue infrastructure.
RMI model
Scan-activated Retail Media
Triggered by a real scan
Starts from a concrete customer action in store.
Contextual to the product evaluated
Responds to the SKU or category the customer is checking.
Impressions logged per event
Every exposure is tied to an interaction.
Measurable revenue
Turns scans into billable ad inventory.
How does scan-activated retail media work?
Three steps. No friction. Built to run in store and scale by location.
- 01
In-store scan points
Price checkers, kiosks, and assisted stations. At idle, configurable brand content plays automatically.
- No changes to existing in-store systems
- Store and region control
- Measurable presence between scans
- 02
The scan triggers selection
The system detects SKU or category and evaluates which campaigns apply to that specific moment.
- Real-time selection
- Ad matched to the scanned product
- Impact at the moment of decision
- 03
Measurement and monetization
Every event is logged, feeding campaign analytics, reports by store, and the billing pipeline to brands.
- Full traceability per scan
- Reports by store and campaign
- Direct billing to brands
What does the platform backoffice include?
This is not just a screen. It is a network with multi-store control.
What is standby mode (carousel)?
When there is no scan, the system maintains presence with a measurable carousel and dynamic playlists per store.
Continuous presence
Measurable carousel while idle
Dynamic carousel
Maintains visual presence while the touchpoint is not in use.
Measurable impressions
Logs exposure even when there is no scan interaction.
Automatic variation
Reduces visual repetition through dynamic playlists.
Distributed operations
Control by store and region
Regional distribution
Campaigns can vary by location, region, or group.
Per-store control
Adjust playlists and presence for each deployment point.
Complements scanning
Adds continuous presence without replacing the event-driven core.
Frequently asked questions about in-store retail media
Direct answers on how RMI monetizes scans and turns touchpoints into measurable ad inventory.
What is scan-activated retail media?
It is a model where every time a customer scans a product in store — at a price checker, kiosk, or assisted service point — the system triggers a contextual ad campaign. Unlike loop-based digital signage, delivery responds to the product being evaluated and every exposure is logged as a measurable event.
How does a store monetize each product scan?
Each scan generates an ad impression tied to a SKU or category. Brands pay for that contextual exposure at the customer's decision moment. RMI logs the event, feeds store- and campaign-level reports, and provides the operational base for retailer billing.
Which countries does Retail Media Intelligence operate in?
RMI operates in supermarkets across Latin America, with active deployment in Mexico, Colombia, Panama, El Salvador, Costa Rica, Dominican Republic, Argentina, Peru, Chile, and Guatemala, with the ability to scale to other chains in the region.
What hardware does a store need to implement RMI?
It deploys on existing price checkers, kiosks, or assisted stations through a secure Android-based APK. It does not require replacing screens: it uses the scan points the store already has and connects them to the retail media network with per-store and regional control.
How is ROI measured for price-checker advertising?
Every impression is tied to a scan event with traceability by store, campaign, SKU, and category. The backoffice provides impression analytics, per-event logs, and operational reports that let retailers compare ad revenue against deployed scan-point inventory.
How is RMI different from traditional digital signage?
Digital signage plays loop content with no connection to the product the customer is evaluating. RMI triggers ads only when a real scan occurs, delivers creatives contextual to the SKU or category being checked, and turns each interaction into billable, per-event measurable ad inventory.
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